Facebook boss Mark Zuckerberg has rejected allegations that the social network would sell data from its users. Although this is often reported – “we do not sell the data of the people,” wrote the founder of the network in a post, which printed on Thursday, including the “Wall Street Journal” and the “Le Monde”. This would not only undermine confidence in Facebook, but also contradict the business interests of the group, said Zuckerberg.
If Facebook wants to address all people, it also needs a service that everyone could afford, continues the company founder. Therefore, Facebook is free and therefore the company is, among other things, targeted advertising for its users to finance its offer. To make advertising more interesting and important, “we need to understand their interests,” Zuckerberg wrote.
This happens when Facebook evaluates which pages the users clicked and what information they shared about themselves, Zuckerberg explained the “economic model” of his group. “That’s why people sometimes think we’re doing things we do not do.” Because if Facebook really did sell its users’ data, competitors could use it for its own advertising purposes.
Black Year for Facebook
Facebook looks back on a turbulent year. Time and again, the network has been accused of breaches of privacy and privacy. US intelligence also believes that Russia has conducted a coordinated manipulation campaign to influence the 2016 US presidential election, including through social media. According to its own statements, Facebook is now increasingly fighting manipulation attempts.