Due to massively excessive resale prices, the ticket exchange Viagogo has often been in the criticism. Google is now drawing the consequences and announces the advertising partnership with the according to own statements “world largest secondary market place for tickets for live events”. Viagogo advertising ads should therefore no longer appear in the top search results when searching for event tickets.
“When people use our platform to order tickets for events, we want to make sure they can trust providers the best they can. Therefore, we have strict regulations and must intervene if a page violates our guidelines, “the magazine quoted” Rolling Stone “from the corresponding Google released on Wednesday.
As a result, legal steps have recently been taken by the “Competition and Markets Authority” (CMA) against the secondary ticket market. Now Google is also forced to take action against Viagogo. Consumer advocates did not tire of warning against the platform based in Switzerland.