Hyundai has set face to face with rival Mercedes-Benz, BMW or Audi among others. His risky proposition to venture into the luxury segment is not a bluff, and with these first images intended to rivals begin to take seriously their aspirations. Under the name Genesis, a manufacturer that is independent within the Hyundai-Kia group, Hyundai plans to launch up to 6 different models that make up a range up to the best premium manufacturers . These sketches teach the new Genesis G90, are only the beginning of a risky maneuver for the premium market received its first South Korean manufacturer.
Genesis born as sub-luxury with a very clear objective, to win and convince. The experience gained during this time using the Hyundai Genesis Seal helps them to learn and improve with each new development. US markets Genesis seal and recognize as a real traditional luxury firms such as Mercedes, BMW or Lexus alternative. The local market, South Korea, has also served as a testing laboratory to make a firm foundation from the start. In Europe the commitment of Genesis has been delayed, but it seems that the old continent will also see the arrival of this new range under the label Genesis.
With the discovery of new G90 Genesis , Hyundai announced that aims to become the manufacturer ofreference in safety technologies and driver assistance . These statements only reinforce the commitment of Hyundai, since it is precisely these fields where all manufacturers are investing more resources in the face of being the best in their respective ranges. The Genesis G90 is a luxury saloon segment belonging to F unabashedly face models like the Mercedes S Class, BMW 7 Series, Audi A8 and Lexus LS.