Pokémon GO: Why the app is the most successful of all time

There is much to date that Pokémon GO could be one of the most successful apps still pretty young smartphone and tablet era. An infographic shows now, what reasons for a continuing success of Augumented reality application.

To measure the success of an app, it usually applies, a look at the official download numbers to throw the sales and the like. The statistics speak clearly here for the Monster Hunter app with Japanese roots. Anyone who has experienced currently in Pokémon GO before, like a triple Lockmodul can cause people from all directions converge at a point, but also provides live on the street is that this app for the first time – in the truest sense of the word – people moved en masse.

As an infographic by our colleagues from Smava shows, there are many good reasons that may make Pokémon GO most successful app of all time. An important point is, of course, that the game in addition to the enthusiasm of the young audience seems to mobilize especially his old fans from the 90s. Even before publication of App variant Pokémon could secure the revenue-leading position among video game franchises – with far nearly 58 billion dollars.

Records those successes
We we reported that Spielapp also could break all previous records to reach 10 million downloads. True App giants like Royal Clash and Candy Crush needed 12 and 9 days for this milestone. Pokémon GO was able to overcome this hurdle download after 7 days. Far more important: In the US alone recorded the app 26 million active daily users. Again, the previous record holder Candy Crush must admit defeat with 20 million active users.

In addition to the sheer number of users is also the time to spend this day with the app, a record. While real app top dogs like WhatsApp are used an average of 30 minutes per day, Pokémon GO can – also for functional reasons – recorded a useful life of 43 minutes. The best thing for the market value: In this time give the user with 0.25 cents per day, no matter how much, as in no other app currently.

In addition to these direct sales analysts expect that alone the merchandise sales will rise around Pokémon at least 20 percent. Taken together with previously announced other forms of marketing the game is given a sales potential of 17.6 billion dollars in.